TinyJems
Project Type: Created sub-brand for client, Focus on the Family Singapore
Date: Jul-Aug 2023
TinyJems is a created sub-brand for Focus on the Family that targets to 3-10 years old children with developmental disorders.
At the start of this project, I was grouped with two other design classmates and three psychology students in showcasing our research and sub-brand ideas for our client, Focus on the Family. After a week break, the three of us (design students) are separated in creating our own sub-brands for the second assignment.
For this assignment, I had to create multiple deliverables, including a social media strategy, a website prototype and a booklet. This assignment was done in under four weeks with lots of iteration with high amount of stress. Nevertheless, TinyJems is one of my most proud achievements as a designer.
At the start of this project, I was grouped with two other design classmates and three psychology students in showcasing our research and sub-brand ideas for our client, Focus on the Family. After a week break, the three of us (design students) are separated in creating our own sub-brands for the second assignment.
For this assignment, I had to create multiple deliverables, including a social media strategy, a website prototype and a booklet. This assignment was done in under four weeks with lots of iteration with high amount of stress. Nevertheless, TinyJems is one of my most proud achievements as a designer.
